How to start getting in the results?
- Choosing the Right Keywords
The most important aspect of keywords is that your offer is relevant to them.
Second, you should select words with low competition and high purchasing intent.
Combine the two for the best ROAS - Avoiding Unsuitable Keywords
On the other hand, you should avoid using words that are irrelevant to your offer.
Swimming pool equipment vs. billiards/pool equipment is a classic example.
Find these using analytics and your imagination, then add them as negative keywords. - High-Quality Photographs
Because Google Shopping is inherently visual, your photos are crucial.Create a variety of types (white background, cool background, in action, etc.) and compare them until you have a winner. - Optimized Titles
There are a few approaches to this, but in general, you want some keywords in your title, as well as an accurate description and possibly some persuasion.
Given the character limit, most brands prefer description to persuasion. - Product Feed Optimization/Accuracy
Google uses information from your product feed, which includes your photos, titles, and other information, to create your ads.
Check that the feed is correct (this should be your first priority), then work on making it as persuasive as possible. - Reviews Extension
This is extremely important.
Social proof attracts attention and builds trust, so obtain Google-approved reviews as soon as possible and include the average review extension in your ads.
This can instantly double your click rate.
Don’t put it off. - Favorable Terms
Google allows you to include terms like “Free Shipping” or “Free Returns” in your search.
Favorable terms like this increase trust and clicks, so if you can utilize them, use them in your ads. - Reasonable Prices
Finally, keep in mind that Google will display your products alongside a multitude of others.
If your prices are outrageously high, you will almost certainly lose to more affordable competitors.
Don’t sell yourself short, but also don’t raise your prices to unreasonably high levels. - A very, very good offer
This is sort of implied, but it bears mentioning.
If you want to be successful with Google Shopping Ads, you must sell something that people want.
Improve your product and terms until the vast majority of customers are pleased with their purchase. - Consistent Trial and error
No one ever gets it right the first time.
You must do your best, then collect data, then try again, and repeat until you are pretty much fully optimized.
Continue to test until you reach your objective.
To maximize your Return on investment on Google, you should first understand your target audience and then create ads that will resonate to them. A/B testing can help you identify the most effective ad elements and make necessary changes. Google Analytics and conversion tracking can also provide useful insights into campaign performance as well as identify underperforming ads and keywords. Staying up to date with industry trends can help you stay ahead of the competition.
